Marketing Strategy · Pharmaceutical companies

Is there a good marketing plan template to launch to medical and pharmaceutical industry?

Diane Bernard Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer

May 27th, 2016

I am interested in a really solid or complete marketing plan template to roll-out for pharma or medical industry.  Especially getting enrollment of physicians and pharmas and of course consumers to "ask".  
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Thomas Kaled Business Development Consultant @ thomas.kaled@gmail.com

May 27th, 2016

Hello Diane,

Marketing Templates are universal constructs. Tactical execution varies given your two stated target markets. 

Depending on what your 'roll-out' is will determine your approach to physician's.however there are lots of models. I would have to know a bit more (ie. are you trying to focus on MD's as customers or referral sources...is it a product or service etc.) Pharma customers the same (ie are you trying to sell chemicals to pharma, clinical trial services or marketing platform). 

Stated differently, selling to these targets is not a paradigmatic...quite to the contrary there are existent models replete with tactics for each. PPO's, Viagra  and Web MD all recruited the target populations  you outlined while stoking consumer interest. Each however is a unique case study. I welcome your questions or further elucidation.

Suzette Percival Director of Marketing at Matter Creative Group

May 27th, 2016

Hi Diane, 
We developed an excel based marketing plan template as a starting point. I hope this helps you, please let me know if there is anything else you need. 

Diane Bernard Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer

July 18th, 2016

We have IRB approved observational studies.