This sort of reminds me of how companies in the 90s would make video games to promote their product, like Cool Spot
for 7up and McDonald's Treasure Land Adventure
. Some of the games were actually pretty fun, and I think that helped a lot with the advertising.
I think to make this kind of marketing successful, it generally needs to be:
- The content needs to be very relevant to the product. It needs to also convince the reader why it is worth using.
- Use #2 to make it even more entertaining, like as a plot device.
The idea is unique, so that works in your favor, but it also needs to be done very well to be effective.