Marketing · Content marketing

Is there a place for fictional storytellers in the world of content marketing?

Gerald Castillo Founder at Eight Media Online Solutions

November 9th, 2016

I'm trying out an experiment on integrating fictional storytelling with CTAs for a company.

We're writing up a fictional romance story to get it to become more approachable to our audience, while still being able to market the product (a SlackBot) by linking it to our newsletter and by sprinkling in CTAs.

Do you think that'd be an effective type of marketing content?
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Lee Stein Owner, Stein Writes, Inc.

November 9th, 2016

As a writer, I love your novel (OK, pun intended) idea of a fictional story. That said, you have two challenges: 
  1. Attention spans. Your audience has a short attention span.
  2. To even have a shot at making this work, you have to engage the reader by grabbing them figuratively by the throat in the first sentence. It has to be so potent and catchy, maybe even sexy and somehow make reference to the problem.
Unfortunately, it doesn't do it. At the second "Nudge-bar" I decided to see what this was about. Cute solution. But I clicked when I still didn't have a clue what Nudge was about. To answer your question directly, it has to be really WOW writing and probably needs a good editor.

Linda Raglione Professionnelle administrative bilingue possédant une solide et vaste expérience dans des secteurs variés de l'industrie

November 10th, 2016

Very creative.

Eti Nachum BlogsRelease

November 14th, 2016

Hello  Gerald, 
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Stephanie Wagner Founder at Agile Bloom, LLC

November 14th, 2016

This sort of reminds me of how companies in the 90s would make video games to promote their product, like Cool Spot for 7up and McDonald's Treasure Land Adventure. Some of the games were actually pretty fun, and I think that helped a lot with the advertising.

I think to make this kind of marketing successful, it generally needs to be:
  1. Entertaining
  2. The content needs to be very relevant to the product. It needs to also convince the reader why it is worth using.
  3. Use #2 to make it even more entertaining, like as a plot device.
The idea is unique, so that works in your favor, but it also needs to be done very well to be effective.

Gerald Castillo Founder at Eight Media Online Solutions

November 9th, 2016

I'll try to re-write the content and make up a better CTA for the article. This really helps a lot! Thank you so much!