Lead generation · Marketing

Is there a technique/process for setting up high-quality leads?

arbind thakur

July 19th, 2015

I've bought adwords before and the signal to noise ratio is very low.
Is there an approach for acquiring high-quality leads?
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Scott Gallacher Chairman of StitcherAds

July 20th, 2015

Thanks for your message, I am currently on leave and will not be looking at email until the 22nd July. If the matter is urgent and you have my mobile number texting me on this will be the best method. Otherwise I will respond on my return.

Eric Fransen Strategic, Digital Marketing | Lead Generation | Marketing Automation | Ecommerce | Paid Ads Expert

July 19th, 2015

Arbind,

Adwords or any other advertising platform need to be very targeted for you to be successful. Once we find the right audience with your ad you then need to give them the right message and then the right experience on your website.

What sort of industry are you in? Would love to see your landing page as well to see where you are sending your prospects. 

Regards,

Eric

Patrick Pease

July 19th, 2015

The sales funnel is how you handle lead quality.

When you advertise you are going to get a million lookers. Some will take some further action (looking at multiple pages, trying the product , subscribing to an email, etc.)

Every step they take tells you their interest level. Toward the end of your pipeline is where you close them. That's not to say you can't trial close them but real effort goes towards the most likely candidates. 

Let me ask, when you advertise are you advertising the product (e.g. Trying to close the sale) or are you developing leads (Advertising a white paper or a newsletter)