Web Conferencing · Email campaigns

Is there a web-conferencing system that include marketing automation features?

Chris Hote Start-up coach, investor

February 22nd, 2016

My company sets up many webinars on a regular basis (Agile approach, devops, growth hacking..),  however the overall process to get new email addresses, to send invites, to send reminders, and to follow-up with attendees has become quite cumbersome. Before we get into the process of creating an internal tool for that purpose, I was wondering whether someone in the group would recommend an existing solution that could help.
Ideally, I would really like to find a company that provide the web conference system (e.g.: gotomeeting, join.me, zoom) and that could take care of the attendees in a virtual manner. It would be a major plus if that company also had a database of contacts to be used for announcing webinars.
Thank you. 

Justin Roff-Marsh

February 22nd, 2016

There really isn't one. And I don't think it would make sense to build one.

Go look at www.mautic.com. It's an open source (free to download and self-host) marketing automation system (think Marketo or Pardot).  And it rocks! You can easily configure that to run all of the communications around the event and then use whatever conferencing solutions you need to run your events.

Worst case, you might need to go to upwork.com and pay a few hundred bucks for some scripting to pass your registration list to whatever solution you're using.

We use WebinarJam in conjunction with Xsplit to run events with pretty professional video, if I say so myself.

Here's one: https://www.youtube.com/watch?v=aY-5EBpszko

Kim Albee Marketing Automation & Content Marketing Strategist

February 23rd, 2016

Our company, Genoo, is a marketing automation company that has tight integration with GoTo Webinar.  People can register via a lead capture form on your site, so you get them as a lead right away and the tracking of their activity starts. You can email them - or trigger emails. No export/import, and you are completely in control of your Registration page. After the webinar you know who attended and did not attend and can send emails appropriately.  We do a lot of webinars also and have many best practices that we've learned. There is more - you'll have to drive traffic and design your follow up - and that is the relationship part of the magic also... Unless you are outsourcing your marketing - getting the right eyeballs into your webinars (i.e. The right traffic) is also important based in your business.  I'm happy to discuss if you'd like. 

We have two offerings:
WPMktgEngine.com - works entirely within WordPress admin, accessing our service in the cloud. Makes lead management and emailing/follow-up via Smart Rules super easy. And it's super affordable as we're just launching the platform. The ConversionPro package comes with GoTo Webinar integration out of the box. We're also adding additional webinar service integrations, like WebinarJam, etc.  

Genoo.com is our other offering, and isn't dependent on WordPress to access and utilize. Has integration with GoTo Webinar. 

No headaches with developers and full support so you can focus on your business. 

Rob G

February 22nd, 2016

@Chris; if you outsource the CRM/marketing automation, the marketing, the conferencing system and the prospecting list... what's left? 

Terry Cutler I help secure any size business from hackers and other cyber threats saving them thousands of dollars in legal fees

February 23rd, 2016

Hi Chris, Have you checked out webinarjam ?  

David Pace CEO, Business Speakers Bureau & Event Services. Serving the U.S. and the world * www.BSBspeakers.com

February 23rd, 2016

Chris: We are in the meetings and events industry and connect event organizers with speakers, entertainment and technology both webinar and webcasting and mobile text messaging. After researching what available we have partnered with several webinar and webcasting platforms. The one with the most features is Webinato formerly omNovia. You should look at their platform for delivery and collecting the data you are after. They also are the only provider that has live interactive reply that allows them to actively take action such as sign up for the next session or answer a survey both on the live broadcast or the reply. They have short video on their website but you need to have a demonstration to really see the capabilities and if it meets your needs. (www.webinato.com, contact Vanessa Henderson) The part of your request that will be interesting to work through is the database for contacts to expand your reach. Most platform providers do not mine databases of their users but use privacy as a selling point to using their platform. Our partner in the mobile/text communications may also be of interest to you as well for connecting with attendees. Text messaging gets more responses in a shorter time and may prove to be a value in your participant numbers. We have found Mousetrap Mobile to have the best features and most economical. I would be pleased to make introductions for you for either of these or others.

Chris Hote Start-up coach, investor

February 25th, 2016

Thank you all for your great replies. I will look more in depth into the solutions you suggested. Very fruitful thread of discussion!! Thank you.

Diane Bernard Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer

February 28th, 2016

Yes,  This will work great for you. Yondo.com  It has a full marketing automation that includes a payment system, calendaring booking system, 1-1, email automation integration, landing pages and even build out drip courses if you like. 

Hope that helps. 

I am using it for my business.