What do you do when there are plenty of cold emails seeking software development projects from you?
We generally report them as SPAM don't we? I always ask myself is there an opportunity, can I find a Rockstar developer hiding behind these cold emails? I am constantly bombarded with emails having subject line "Leading Mobile Application Development Company in India" and we can consider outsourcing work to them. Almost all of them use web mails (like gmail, yahoo, Hotmail etc etc) to send out this emails. Strange. They have no website or portfolio to showcase.
As a founder I am always looking for interesting opportunities to speak to tech folks, they might come disguised in cold emails but it could help you discover some interesting facts about the model. I am always looking for a hiring opportunity and these emails at times can be the source.
Want to know if others feel the same way.
I will share my experience later in the post
I get a lot of these emails as well and I always read them hoping to make some good connections. But of the ones that I've sent a reply to recently, none have replied - which I find a bit strange if someone has gone through that effort.
It makes me wonder if these are just marketing efforts from middle people trying to get a job and then find someone to do it.
Most companies use B2B email marketing - but not unsolicited. Sending unsolicited emails does not work. However, it is possible you only think it is unsolicited - who can remember how many times we downloaded a white paper, or went to an event, etc.
Don't buy because they use email marketing or not. Buy from them because they are a fit for your needs, regardless of how you found them.
One word of caution - if a person is charging a below market rate, expect below market services - regardless of were they live. We hire a lot of eng from India, and their cost, at the moment, is slightly higher than USA; however, their availability in certain areas is much higher than USA.
I try to make a consistent approach to respond to marketing emails (for mobile softwares) with an intent to understand their marketing plan and their business model.
I evaluate three possibilities.
1. What should I not be doing to avoid pitfalls
2. Can I have a polished email campaign to gather qualified leads for my mobile software development business.
3. Is there a good developer hiding behind these emails and can I hire him.
My iPhone app developer was discovered during one such interaction, he bought with him wealth of experience how these business strive. I can tell you most of the solo business do not survive and Justin rightly pointed out there are middle men trying to capture projects and then go scouting for engineers. I agree with Steve that below par market rates will only deliver below par service.