A new company in New York recently raised $36M with the objective to deliver lunch, $12 and dinner, $15 in a brown bag. Delivering with bicycle in half hour, no tips, and no delivery charges. In a city environment it is probably the speediest and most cost efficient. This company is backed by numerous venture capitals. But I question the return on investment. If only $1 per bag is profit, they need to deliver over fifty million brown bags in five years? That's over 38,000 per day! Is this a feasible concept or another Webvan?