I wonder why anonymous? If you let the community know the name of your startup, we will be able to support your crowdfunding campaign.
My thoughts: Kickstarter gets a lot more coverage in the tech community, but depending on who your target audience is, this may be a positive or a negative for you.
On another note, I am launching a media channel (similar to NowThisFuture) that will go live in November. If your product is something cool that a regular person can relate to, we could make a video episode about it and publish it around the time when you need to attract more attention to your Kickstarter or Indigogo campaign.