Im launching a post-TV video content startup, your feedback will be appreciatted
1. We are creating a several "livestreams" and shows that we can just broadcast in Facebook Watch and Twitter Live. With several, shows, and programs we can "pack" in millennial style brands that we can distribute the packed signal as a channel in major OTTs
2. We are testing an Algorithm that allow us to know if a idea for a show, program or series will have resonance in the audience using Social Intelligence Data.
3. Each idea for a show, program, series will be tested and pivoted with startup method, as we like to call Content Highway Generator.
4. In Latam the digital media outlets are mainly dominated by traditional old-fashion media, is like it was 2012 in US, we have the opportunity to take advantage for creating new media brands; and the digital ad spending is going to increase to 2BUSD for 2019 ( in 2009 the spend was 350k) but there are not enough digital outlet to fulfill the demand.
5. Millennials are not watching pre-rolls, not clicking banners, they hate commmercials but THEY LOVE THERE BRANDS. We have identified that premium branded content in long format videos works better for advertisers.
6. There is a hunger in video content consumption, but the traditional media and even the "new" media outlets in Mexico are doing just the same video things... and not understanding the way now people consume videos.. they are watching long format video meanwhile conmute, waits at the bank, the doctor, meanwhile they fall sleep, etc.
We have the knowledge and the "sense" to produce different kind of video content, good enough to position our self as a new post-TV player.
Any feedback will be appreciatted
I really like the idea, would love to know more about the themes you would be discussing