Beta launch

Launching Live Video Streaming Monetization platform - what is your sanity check before launching?

Nico Reina is on a mission to level the playing field in the heavily monopolized cannabis industry

May 13th, 2016

I'm nervous here!I have been delaying this moment for the last days. so I decided to share and ask to this wonderful community for advise :)

I'm ready to launch a Live streaming video game platform with a unique monetization and interesting value proposition to gain market share.

So far I have done all this, but maybe I'm missing something I don't see that you will, so any feedback is welcome:

I got the .tv and .com domain names.
I got my service name in facebook, Twitter, Pinterest andReddit (Just in case!).
I created 9 months ago a landing page to calibrate the market. I got thousand of sing ups.
I created an MVP, is 100% ready and finished.
I haven't publicly pitched my idea (my bad!) just to friends and colleges.
I incorporated a LLC company (maybe for now is fine...).
I researched the best practices for "private policies" and "terms and conditions" for my market.
A friend of mine is crazy to invest in my idea but at this point I don't know where to put that money to spend it wisely.
I don't have an structured business plan yet, I haven't decided if is needed at my stage.
I don't have a deck yet.
I don't have a 1 min video yet for my website

what am I missing? Thanks!

Lisa Devaney Indie Author, Publicist to Startups, Guest Speaker

May 13th, 2016

Very impressive and awesome that you have got to this stage. Some things to consider, from a publicity approach that I think may be missing are:

-When you say launch, do you mean beta launch? If not, I suggest you first launch in beta, and use this period, which can be as short or as long as you like, to not only work on the offering and iron out any bugs, but to build a community of enthused evangelists. You can even promote your beta release by a press release/press outreach effort and share that with various media that cover this stage of the process, or let this serve as a head's up to folks that something exciting is coming. Get listed on some of the various beta websites like BetaList and Betabound. For this stage, be sure to have a newsletter sign up on your website, usually via Mailchimp, so that you can collect sign ups -- and send everyone involved updates and invites to your launch happenings. During this phase you can do 1-2-1 demos with press, journalists and influencers, which are sneak peeks at what is to come.

-After you run this beta phase successfully, say a minimum of 3-6 months, determine an official launch date and make the most of it! You will want to use the launch happening to build up your SEO/excitement, so plan an event, at least giving yourself three months to plan it out, and start getting it listed on various event listing websites and local newspapers. Invite everyone, including press, bloggers and influencers. Keep lean on budget for the event by looking for potential sponsors or barter agreeements, but splah out for some alcohol, music and try to get some really interesting speakers -- including you, but get influencial folks from your sector or community to talk as well. A great speaker line-up will make your event more attractive to everyone considering attending. You may even want to make your event a Meetup, and try to use Eventbrite for ticketing, so that you can easily communicate with all guests attending.

-All through this process you should be building up excitement via all the social media channels you set up -- and finding, following and giving shout outs for important influencers, press and bloggers. This will build interest, give you a stronger base for when it is time for the big launch and populate your channels with vibrant interesting content. Also, along the way, you will be building up your SEO and brand awareness, so that when you are ready to officially launch, there will be a really interesting Google trail for people to discover, and, hopefully, you will be dominant and appear on the first page of search.

These above activities are all strategies and tactics my Hai Media Group has used many times, and yes, there is plenty more you can do, that will help you raise your visibility in front of the audiences you want to reach, and position you for a more successful launch. I hope my counsel helps and good luck!

Kaustubh Prasad

May 13th, 2016


You seem to have so many things going for you - interested users, interested investors - and yet, you are wondering what's missing. What most people are trying to get, you already have. And it seems like you don't even really need the money. 

Why haven't you pitched your idea to everyone you meet? Do you really need a co-founder - what are you looking for from a co-founder? It looks like you have done a lot of it alone. 

It's a good idea to get some good advisors - what you really seem to need is that push (and it honestly has to come from within, but a good advisor would help too). 

A business plan / pitch deck would help too. If nothing else, it would lend more structure to the way you think about your business. 

Above all though, with everything that you say you have, you should really be going out and releasing your MVP - talking endlessly about it and believing that it will work.

Karl Schulmeisters Founder ExStreamVR

May 15th, 2016

Yes - you need

  1. A realistic (though optimistic) Business Plan.  If you don't have a business plan worked out you really don't know what business you are in
  2. You need more than a Marketing Plan.  You need a Marketing Strategy, you need market analysis, you need to understand what the actual value is that people are willing to pay for
  3. you need a SCALING plan.  What happens if your solution is insanely popular and you have 1 million users by month 3.   How do you scale your operational architecture to meet that demand?
  4. you need a SUPPORT plan.  If you are going to be going to the field, there will be feedback from users in two forms
    1. BUGS (sorry you are not a magical programmer)
    2. Suggestiongs
    3. New Feature Requests

Without a business plan you don't know if a Feature Request makes sense to do

Without a business plan, what do you know  to charge for?  who is your competition?  Example

A while back I went to a Startup Pitch night here in Paris.  A guy pitched a social media environment for discussing, trading and selling used high fashion clothes based on regional and neighborhood proximity. but

  • He wasn't charging for the service
  • he wasn't taking a cut of the sales
  • He wasn't charging for posting items
  • His plan was that in the future he would sell a custom branded delivery box that would be customized for shipping high fashion, and that he would do On Demand Pickup and Dropoff for a fee

So when I asked him what business he was in he did not understand. 

  • First he thought he was in the social media business.  So I asked him how he was monetizing the social media aspect... oh - he wasn't
  • Then he was in the business of High Fashion - but again he had no monetization plan
  • Finally I kindof got him to understand he was in the package delivery business.

    This shocked him to the point that he was not fully willing to agree.  But the reality is that because he was planning on selling shipping boxes and delivery services, he was really in the business of small package shipping.   That puts him in competition with
    • The Post office
    • DHL/FedEx/Chronopost
    • Local messenger services

By not understanding what business you (he) are in - you run the risk of spending too much time focusing on bells and whistles and "nice to have" features and not making sure you have a monetization strategy that corresponds to the value you are delivering

That is the formula for failure

David Brodess Founder & Co-CEO at Beverly Hills Fitness

May 14th, 2016

Launch.  The market will tell you what you're missing. 

Nico Reina is on a mission to level the playing field in the heavily monopolized cannabis industry

May 14th, 2016

Kaustubh Prasad, thanks for your feedback and time. 

I want to answer your questions:

"what are you looking for from a co-founder?" 
I have the idea that a good marketing strategy is needed, so I think a co-founder that experience will serve good for the business. 

"good advisor" 
Are you interested to talk with me and advice me? you will harvest in future today's effort and I will be always grateful. I can help you in whatever you need as well.

I'll take the time to make a deck for sure. 

Above all, thanks for your time and attention.

Nico Reina is on a mission to level the playing field in the heavily monopolized cannabis industry

May 14th, 2016

Lisa Devaney, I love you! what a great answer, it seems that you really took the time to fine advice me. I just decided to start a "loved List" with the names of people like you. I'll contact you for professional counseling as soon as I get capital. I'll follow your advice. Thank you so muck.