Lean startup · Mobile Apps

Lean startup test site data interpretation ?

Alaa Murad CEO and Principal Consultant at Direct Orbit for Information Technology Est. (DO.IT)

September 11th, 2015

We are developing an interactive chat app and we created a test site for this upcoming app using lean methodology. The site has two buttons, one "Download Now" and "No Thanks" .

Our results :

50% Bounce off

& form the 50% that in, the results was :

60% clicked "Download Now"
40% clicked "No Thanks"

what do you think about this results?

Kirsten Minshall Founder of UVD and CTO at Limpid Markets

September 11th, 2015

What was your experiment? ie: what hypothesis were you testing?

Johnson Emmanuel Founder/CEO,KorieFusion.com| I Help Businesses Generate Revenue Through Online Marketing Strategies

September 11th, 2015

 Alaa, what was your goal for the experiment? What kind of ad where you running? Push or Pull?  50% bounce rate may not be too bad but it can get better. If you are doing a paid ad, what is your ad copy vs your landing page copy? 

Secondly, you had 60% and 40%. I think that is a great result. However, you should do further test.  Let me know if you need help with this.