Lean startup · Mobile Apps

Lean startup test site data interpretation ?

Alaa Murad CEO and Principal Consultant at Direct Orbit for Information Technology Est. (DO.IT)

September 11th, 2015

We are developing an interactive chat app and we created a test site for this upcoming app using lean methodology. The site has two buttons, one "Download Now" and "No Thanks" .



Our results :

50% Bounce off

& form the 50% that in, the results was :

60% clicked "Download Now"
40% clicked "No Thanks"


what do you think about this results?

Johnson Emmanuel Founder/CEO,KorieFusion.com| I Help Businesses Generate Revenue Through Online Marketing Strategies

September 11th, 2015

 Alaa, what was your goal for the experiment? What kind of ad where you running? Push or Pull?  50% bounce rate may not be too bad but it can get better. If you are doing a paid ad, what is your ad copy vs your landing page copy? 

Secondly, you had 60% and 40%. I think that is a great result. However, you should do further test.  Let me know if you need help with this. 

Kirsten Minshall Founder of UVD and CTO at Limpid Markets

September 11th, 2015

What was your experiment? ie: what hypothesis were you testing?