My first question would be: "How do you differentiate yourself from services like Clerky and The Startup Launch Pad?" They seem to offer simple and inexpensive startup services that cover the common cases.
I know that many of the big firms, at least in Silicon Valley, will handle a lot of startup legal issues, especially around the first funding, for almost "no money down." That seems to cover a lot of use cases.
So I think my advice would be to focus on what unique value you can bring to startups that they cannot easily access already. I'd suggest this follows the exact same pattern as products for startups, find the niche where you can offer us some unique value.