Customer Feedback · Idea validation

Looking for feedback on a new hot beverage model

Carl Pion Founder & Chief Creative @Stirz Brands

Last updated on June 20th, 2019

Looking for feedback on the principal idea of developing and launching a new line of Coffees, Teas and Hot Chocolates delivered in Zero Waste edible soluble pouches.

  • Premium blends
  • On the go convenience
  • Pre measured single serves
  • Pouches dissolve in water in seconds
  • 100% compostable retail packaging
  • Target Audience - OutdoorEnthusiasts

SIMPLE - SATISFYING - SUSTAINABLE


https://photos.app.goo.gl/QrrwqTVSuryXyb9UA


Thanks All!

Paul Garcia marketing exec & business coach

June 21st, 2019

The problem that zero-waste water bubbles face right now is transportation of the individual packets, contamination of the exterior of the edible packet with germs/dirt, and labeling. While your dissolving packet gets over the common dislike of eating the packaging skin, it may still be a challenge for people to carry individual servings without breaking them. It's also going to limit the audience to those who have access to heating water in which to dissolve the packet.


While you might have an audience that replaces K-cups with these pods with thoughts of the environment, I think the outdoor enthusiast is going to be a bad target, simply for the issues noted above.


Tea and coffee are uber-competitive marketplaces. Unless your product is truly remarkable in taste, it's going to be a hard slog to change habits. So few places have composting that the compostable retail packaging is not a selling point, it's a halo. When you can show how carrying a single pod is easy without breaking it, then you might have a chance at persuading users. You're going to likely need a hard carrying case.

Carl Pion Founder & Chief Creative @Stirz Brands

Last updated on June 21st, 2019

@Paul Garcia


Thank you for your feedback.


1. I am not sure what you mean by zero waste water bubbles. I am aware of edible balls filled with water, which are designed to replace water bottles, however ours are not liquid filled, they are powders, roasted grounds, and loose leaf teas. In addition, the pouch is designed to go into a cup or mug and dissolve in the water.


2. In regards to contamination, every pouch is produced in a fully compliant food manufacturing facility, the labeling on the pouches are FDA approved edible inks, and every pouch is handled, and packaged according to food and safety regulations.


3. The pouches are highly durable and can be easily transported individually, or in our custom designed 12 pack biodegradable container, which when full weighs less than 125 grams


4. Maybe you can elaborate on what you are trying to say when you it would be limited to those with heated water? In order to make a hot coffee or tea, you need lightly boiled water. In addition, the pouches can be used in cold water for iced coffees and teas.


5. The outdoor environment, especially in the segment we are going to target generally has a respected mindset of "Leave Nothing Behind", and with our pouches, there is nothing to be left behind, no wrapper, no stick pack, no used pour over, no paper filter, Nothing.


6. Yes the coffee and tea space is competitive, and we are going to enter with Premium blends that will allow consumers to enjoy a great cup of coffee or tea when they are out in the wilderness.


Thanks again