We're about to launch our first product in January, and I'm considering either a) working with an online marketing firm to manage our paid campaigns (i.e., AdWords, Facebook, LinkedIn, Bing) or b) learning how to do so myself. Obvious the latter would be cheaper, but I'm starting from almost 0 knowledge about it, and worry that we're in a very season product cycle (Jan - Apr), so don't want to waste the ramp up time.
So question for the group is:
1. Thoughts on going with a marketing firm vs learning to manage the campaigns yourself, when you have a season business with fixed open and close dates?
2a. If you recommend working with a marketing firm, how much should the spend for those services be (excluding budget for ad spend, so just referring to fees)
2b. If you recommend do-it-yourself option, which management software would you recommend? Is there a catch all across the paid platforms I mentioned above, or do I need a separate one for each? I found this list of all of them, but even this is tough to filter, so any help on best experiences would be greatly appreciated: http://www.wordstream.com/articles/top-internet-marketing-software