Viral marketing

"Manufacturing" virality? Quiz making platform?

Mike Masello

April 4th, 2014

Has anyone had success "manufacturing" virality? I read the harlem shake went viral with corporate sponsorship

We're looking to create a quiz that is passed around on Buzzfeed or Facebook to help brand awareness. Has anyone had success doing this or something similar? What tool did you use to create the quiz?

Our quiz would be where you answer a series of questions and are placed in a selected answer.  Like those which city should you live in or which character from the show quizzes you see in your news feeds.

Ben Sweat Director, Product at Idealab

April 4th, 2014

Check out Qzzr.co. It's awesome. Brand-new tool. I know the guys there. Sent from my iPhone

Arik Abel Digital Strategy | Online Marketing | Demand Generation | Marketing Automation | Ecommerce | Branding & Creative

April 4th, 2014

I've been studying and teaching viral methods for about 7 years. Have put a number of campaigns in play with common viral elements in multiple media formats. Happy to discuss further in the future if you'd like. There's a framework I call the Five Ts that's pretty easy to implement. If you search "Going Viral in a Nutshell Internet Summit" on Google you'll find a recent presentation that explains some of the concepts.

Mike Masello

April 6th, 2014

Thank you both.

Mike Masello

April 9th, 2014

fyi - for others that are looking into this, the best option found was Social Quiz App

http://www.socialquizapp.com/
how to video: https://www.youtube.com/watch?v=XThGG85wUTM