Marketing ideas?

Dave Tavres Geek, agilist, entrepreneur, Disney fan, history nut, DeLorean owner, technology fan

August 31st, 2016

My site is - a dating and social site for Disney fans to find each other.

- I'm doing the common marketing - social posts (Pinterest, Facebook, Instagram, Twitter, Google+, and even LinkedIn), Google AdWords.
- I've been a guest on many Disney fan podcasts and have been mentioned (in the past) on nearly 100 news and viral websites.
- I've co-sponsored a few small Disney fan-created events.
- I recently purchased a print ad in the Disneyland cast member (employee) newsletter, which is printed and digital.
- I'm in the process of creating a 'MouseMeet' event that can be duplicated at different locations around the Country (and eventually the world), but I haven't done one yet.
- I do 'free chat & messaging weekends'.
- I send 1-3 mass-emails each month to members and subscribers.

All of these things work to a certain extent, but - what am I missing? What other ideas could I do?

Bryce Hamrick Product Vision / Biz Strategy + Tech Chops

January 2nd, 2017

Sounds like you already have a pretty good diversification of channels to extend your reach, so you need to focus on optimizing key channels and continually improve conversions. Some ideas:

  • Increase touch points. One ad may have low conversion on a first impression. But if those same people see another ad and another, your overall conversion for your series may be decent. Use retargeting, ideally based on your inbound segments to craft a multi-impression marketing message that gets delivered over a few days. You can also do this via email if you can get an email address.
  • Try a content strategy. Don't just run ads for your service, push value driven content that contains a soft-sell. Great example of this would be a blog post with a link in the closing paragraph inviting readers to sign up. Then you can retarget those readers based on who's been pixeled.

Patrick Colmenar Development Manager at LDProducts

August 31st, 2016

Should be easy to generate a viral video. There are outlets that can do a good job for cheap. I hate to say this but I think you are on the road for a lawsuit (which could be a PR opportunity).

Colleen J. Independent Marketing Consultant | Researcher

August 31st, 2016

Sounds like you're doing many of the right things - and highly targeted which is good. Do you have a business plan that includes clear marketing metrics? Have you set up content/editorial calendars and do you use a good dashboard in order to free up your time for more hands-on engagement? Have you studied and plagiarized other dating models that might work for your business (there are no new ideas, only innovations)? Good luck to you!

Anh Dao Web and Mobile Developer

January 4th, 2017

At which point is your funnel failing?

You are doing so many promotional activities, and from your post, it almost sounds like you are struggling to bring the right "volume" of people.

Is that the problem or is the conversion the problem?

Bhaskar Thatti Consultancy, One of the top 1% most viewed LinkedIn profiles for 2012 !!!

September 1st, 2016

It's a question of marketing. Be it a product or service, you use the methods that are well known and time tested to reach the right audience. Reaching the right audience with an innovative approach gets you what you want .

Secondly, you need to know if what you are trying to market has space for it . If it is relatively new but has very limited use, it will naturally fail unless it is designed for niche audience. Here , what you are trying to do indeed has space for it and so your audience will grow depending on what methods you use to grow your audience, either slowly or at a rapid clip. Here too what you do seems to be okay,

Thirdly and most importantly, the question is how you want to monetize based on the number of members you have. There again, there are readily available models that are successful, where they start with free service and make available certain services on a paid basis.

Eventually revenue generation is the most important thing for any biz. So, slow and steady wins the race and how far you want to provide free lunch depends on your cash flow - either your own or funded by some others. Once critical mass is attained, the rest is easy. Best of luck.

Colleen J. Independent Marketing Consultant | Researcher

August 31st, 2016

Hi again-Tactics are tied to metrics and the metrics are tied to your overall business goals and objectives. For example, if one of your goals is to acquire 100 new members per month, you should have promotions set up (via your various social media tactics) to drive not only traffic but conversions. Your consultant can help you "guesstimate" the average number of potential conversions per tactic. From these numbers, you can track and analyze ROI and adjust as you go. 

Sounds like you've got lots of visibility; you just need to figure out how to convert your viewers/participants to into long-term customers.

Kumar M

December 30th, 2016

Hi Dave, There are few recommendation from my end.

1. At the first look it need have some feel like it is dating and social site. Some mick and Donald pic.

2. Let you all to show users photo and when they click you can ask for registration.

3. Full search is really good. Let you have two sort of search. Basic and advance. Let you allow all users to search and for more details they can go for registration.

April Benson Relationship Marketing Rockstar

January 3rd, 2017

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Peter MAICD Peter Strohkorb | Helping you boost Sales through Smarketing® | International Speaker | Author | Executive Mentor

August 31st, 2016

Hello Dave,
Assuming you have happy customers have you considered getting them to tell their story of their experiences with your service, perhaps in a short video?  You saying that you are great is one thing. Your customers saying that you are great is more impactful. 
I do the same for my work, you can have a look at

Fernando Labastida B2B Content Marketing Specialist & Consultant

August 31st, 2016

Have you done any product market fit exercises, validated your product according to Steve Blank's methodology as he outlines in his books Four Steps to the Epiphany, and The Startup Owner's Manual?

Check out those books and the Validation Board and the instructional videos