I am launching a fitness service on January 1 that is Freemium-- free access to limited content, $9.99 for unlimited content.
As part of our launch, we will be slipping fliers in Manhattan luxury buildings and hotels. I am wondering if any founders out there have insight on which is better:
1. Emphasize free component of site on flier
Pro: Potentially higher hit rate to site
Con: Lose ability to track referrals to the site from flier and measure ROI
2. Provide promo code for first 30 days free on flier
Pro: Can track users who do pick paid option-- caveat being that they could still opt for free and then same issue as #1
Con: May not get as many users to sign up if they think its just another paid service advertisement
Any thoughts? I am inclined to vote option 1, but would love to hear any thoughts from experience out there!