Marketing Strategy

Marketing software in Brazil

Anonymous

April 13th, 2020

Can someone give me advice on how to market a English Language learning game in the large cities of

Brazil?

Shiv Yadav The Curious Human

April 15th, 2020

There are plenty of ways of doing that. And which ways are suitable for you depends on your target audience, your budget, and many other factors.


Though, without knowing any of that I can give you a few general suggestions:


1) Google Ads for related queries for warm leads.


2) Facebook Ads for brand awareness, Showing your game to an unaware (but potential) audience. (cold leads)


3) Mainly targeting English teachers/Institutes/coaches, etc in those cities so they can promote your game to their all present and future students.


And there are plenty of other ways, above are just a few.



Douglas Swanson entreprenuer + programmer

April 15th, 2020

Thank You ,

Shiv

Have good day.

Paul Garcia marketing exec & business advisor

April 22nd, 2020

It's entirely the same process as you would validate a marketing strategy in any market. First make a list of all your assumptions, test those assumptions individually, adjust, re-test, and proceed to the next step of validation.


Marketing strategy validation will include research of your audience demographics, test their response, learn their interests, examine how they make decisions, find the places they look when considering your type of product, determine the level of interest in your idea, set expectations, and test an advertising plan.