We are evaluating analytics solutions that have easy to use funnel tools. Curious to hear other entrepreneurs which solution they use and why they chose it. Doesn’t have to be mixpanel or kissmetrics but those are the two on the short list based on our needs.
instead a regular answer on this matter, we should consider both would be enough for my business..
Mixpanel stores the data as you sent in their data warehouse and provides you a set of features to analye your data but we enrich your data, sanitize it depending on what you need and store it in your data warehouse for you and allow you to run both high level features similar to Mixpanel and also any kind of complex analytic queries on your event dataset.You have the full control over your data. Because it's valauble that's why questions should be different here. Do I need to share my data with 3th party?
Why I have to use a blackbox?
That's why we have been building rakam. It's a full-stack custom analytics platform
Also that Mixpanel doesn’t do ETL, it stores the events you sent. Instead, we have event mapper mechanism which allow you to enrich and sanitise the events you want to collect.
Also rakam could into your own analytics tool based on your needs. Because it allows you to do ETL + Datawarehoues + BI + Dashboard - Reporting sharing in one place. Question is here do you really need to use 3-4 different tools for an analytics stack instead?