Looking for some feedback that is at best a SWAG but hoping for an educated SWAG. I understand the correct answer is "it depends" but need some range of potential costs for 30k budget. This would be for mobile couponing (creative/campaign management/paid mobile search/etc) with SMS push, for a new product aimed at Moms 25-49 and young adults age 18-35.
Assumptions would be:
a) budgetary costs for single major metro, such as Dallas or Chicago
b) cost for national campaign
c) costs for additional SKUs, same target markets
Yes, I know..but any help to narrow down what is now a rough guess would be appreciated.