Analytics · Data analysis

My web tool could gather unique analytics, who can help me assess it's value?

Amber Pollard Kati.io Founder

Last updated on January 7th, 2018

I'm creating a browser tool which could gather analytics on user's interest set, what they prefer to see and read about online and connect data on for the user's behavior across the entire web.

What kind of person should I talk to help me determine what's the value of analytics I can create? They should be able to grasp what kinds of data my tool can create with a summary technical knowledge of what it can do.

Who should I talk to?

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Thanks for your advice! Based on request for more info on my idea:

With Mosaic, Andreessen envisioned a way for people to give feedback to the producers of web content through a feature that'd let visitors respond and enter comments for anyone to see and read.

Couple of decades and several failed startups later haven't brought success, (the latest attempt at open annotation was Genius, but they've laid off their web-wide annotation team and refocused on the music industry).

Hypothes.is is doing this and has a great tool, but they're a non-profit, so I doubt they can use the uglier methods of hijacking the partisan need to push out a narrative that would create a massive usership, and I wonder what position they'd be in to make capital use of a tool that could get use behavior and feedback across the whole web and get serious analytics, maybe also help connect and index information by subject tags across the whole web.

Anyone else think this might be a potentially interesting idea?

Julio C Florez Tellez CEO and cofounder of Regal Pets Diet of Belize ltd

January 7th, 2018

A web analyst and designer .

Dave Novelli Data science consultant. Bad surfer.

January 10th, 2018

Hey Amber! I've been doing data science consulting for a few years now after about a decade of software engineering with some ML mixed in. I have a lot of "if you collect this data, you can definnitely do X and Y with it and maybe Z" conversations and really enjoy them. I'm also working on the early stages of a recommendation engine product and am constantly looking for sources of behavioral/preference data, so I'm definitely interested in the concept.


I'd love to chat, feel free to shoot me an email: dave@ultravioletanalytics.com



Spiros Darzentas Growth Hacker & Mathematician

January 7th, 2018

Hello Amber. I like your idea. It touches the pulse of the market today. I wish you success. You need a data analyst or a marketeer with strong market research skills.

Aaron Lyles Strategic Marketing | Analytics | Marketing Engineering | Sales Funnel Design | MIS | Digital Media Development

January 7th, 2018

Amber,


I'd be open to learning more. My degree is in Marketing Analytics and MIS. I'm familiar with DB design. Currently, I'm a Marketing Director. VERY interested in Saving journalism through capitalism and web technology. Regardless, you need a marketing person who understands web tech and the value of data.

Mithilesh Raichura Student

January 7th, 2018

Hello Amber,

I liked your idea and i am doing somewhat similar work in my website,

you can compare other service providers that offers similar services and then you can go for LinkedIn carrier advice(It will show recommendations according to your answers) you'll find all your needs and advice from there for free.

Aaron Lyles Strategic Marketing | Analytics | Marketing Engineering | Sales Funnel Design | MIS | Digital Media Development

January 7th, 2018

Amber,


I'd be open to learning more. My degree is in Marketing Analytics and MIS. I'm currently a Marketing Director. I'm VERY interested in saving journalism through capitalism and web technology. Regardless, you definitely need to talk to a Marketer familiar with web tech and the value of data.

Ankit Sinha Cling.org.in

January 7th, 2018

Hi Amber,

I had a Startup name as "ClingItSolution".

I also had experience in data analytics.It would be pleasure to work with you .

If possible please drop me a mail.

will communicate further.

Mail Id: ankitsinha@cling.org.in

Thanks

Wally Barr Business Owner at Undrnu Management

January 7th, 2018

I would think users and testers. Think it is a much needed tool and would love to see what it does. Send me any info you can. Will be happy o sign any NDA or NonCompete

wbarr22@gmail.com

Anonymous

January 8th, 2018

I think this is a very interesting idea, but I think you have some stiff competition -- Google, Facebook, Apple and Amazon come quickly to mind. As for the valuation, that depends on your revenue model: are you planning on selling the insights to web content producers? Are you selling it as a collaboration tool? Are you selling targeted advertising? If I were you, I'd talk to someone in the Online Insights Industry.

Adam Paul CEO of Blast Off Apps

January 9th, 2018

The fact multiple people are trying to hit this market means there must be something there. When we were in Y-Combinator's startup school, they did some live office hours with a company in this field. Their thoughts were it is hard to drive more than just a product out of this. The options are nearly limitless and you are going to need to decide if you want to target small/med/large first, because they all require different levels of analytics (and analytics themselves).


Personally, I think there is this need, but the privacy and other opt-in features create a barrier to break through. That is just the initial problem they would probably have. (We develop apps for startups) In my experience, this will have value to many different areas, but won't be easy. I would talk to someone that is familiar with prioritizing and figuring out what works and helping you run A/B testing etc... to get actual customer feedback.


As for the people to talk to, our product expert is the person we bring in for members in these situations. Of course you need a software product person, but if you can't explain it to the person simply, you don't have much hope of explaining to a customer when describing the value you offer, in my opinion.


I'm sure you will break these problems (or could have already), but those are my thoughts on it and what we do with our startup members in similar circumstances.