Looking to create a marketplace where charities, non profits and those NGOs can post the resources + finances they need complete with rough breakdown of what the money will be used for and then companies and individuals can donate to their cause. The money is released if they meet their target goal.
Is it ethical of my platform to take a % of each successful transaction or? How will I make money to keep it going?
Pros, cons, feedback and what do you think?
It is ethical to pay oneself for a position that allows him or her the time and ability to help other people. The challenge is where do you draw the line. You can look to a lot, most charities and see CEO's who make excessive salaries. Do they do good work? Some...yes. BUT I would argue that for the non profit to be truly successful, you have to see where your dollars that you take in excess, could be used to help the very person you are trying to help. So if for example, a person is a pastor in a mega church, if they have a private jet, 10,000 square foot home, wear $100 Ed Hardy T-Shirts...while they preach on Sunday about helping the homeless and hungry....you know? But...blind sheep follow and give their money. And there are a TON of Fletch esq "preachers" who use the Cross as a marketing tool to make millions. In their mind, they justify it somehow. For anyone with a brain AND a heart AND a conscience that are all connected...no way to justify the excess. I met a man once who did what you are describing. He was funded by a couple of billionaires. Everything with him was about helping non profits..or supposedly. Now, I sensed the cow manure on this false prophet the minute I walked in the room which is why I walked away from his connection to his investors...his very presence turned my stomach. He made a lot of money, and when his company was acquired for a LOT of money, he threw all his employees under the bus who helped him build the company. At the time, that was one of the leading companies helping non profits. So that is the game you are entering. That is a pathetic human being, but you don't have to be. Did he do some good...probably, but his ultimate acts of greed and selfishness...he has to live with those. In a capitalistic society, if it is legal, you can get away with it and if you have investors who have made their money from cronyism of a US president throwing billion dollar contracts your way...that is "legal" as well. But the Karma always comes around. I personally see too many people without a moral compass involved in "helping" others which means they are "helping themselves" more in the process. At the same time, there is nothing honorable about working for free or letting people take advantage of you and your hard work. Search your soul with it. If your purpose of creating this company is to buy fancy things and big houses...probably not the right reason. If it is to help people...go for it...and work your best to surround yourself by people who are in it for the right reasons.
Good Idea + Bad Execution = -($100K)
Bad Idea + Good Execution = $1M
Good Idea + Good Execution = $10M
Good Idea + Good Execution + Luck = $100M
So the real question is can you execute?
I don't think ethics really enter into the picture unless you're taking an unreasonable amount of overhead. So what's unreasonable? That's governed by the market and what value you deliver.
As for the idea itself, I can't see how it magnetizes anyone's attention. I don't understand why the charities would come and I don't understand why the donors would come. There are already several charity information aggregators and their standard method is to push donors through directly to each charity, never step in the middle. It seems a little disingenuous to make yourself a middleman when it's entirely unnecessary, if your objective is to see the charities succeed.