Email Marketing · Direct marketing

NOOB email marketing question: Sending 1 email to multiple parties with variable fields

Nick Gory

February 27th, 2014

How do I send the same email to multiple people with each individual's name appearing in the subject line and the body?

Duane Nickull Chief Marketing Officer, Co-Founder at Cheddar Labs

February 27th, 2014

Mail Merge programs.  There are lots out there.  Services like Constant Contact offer this.

Duane Nickull

EM

February 27th, 2014

Assuming you've no automation options, you want to use mail merge. It's

Daniel Caplin Vice President of Services at WhatCounts

February 27th, 2014

You need to use an email marketing tool. I favor MailChimp.com It's free for under 2000 subscribers I believe. Daniel Caplin Sent from my iPhone

Ajay Kori Co-Founder at UrbanStems

February 27th, 2014

If you're using Gmail, Streak is amazing (http://www.streak.com/)

Lawrence Lerner Digitalization and Transformation Coach

February 27th, 2014

As has been pointed out there a lot of options. If you have relatively few (<200) you can even use Microsoft Word's mail merge function. You create a template and it will pull in names and email address from a variety of sources.
MailChimp, PHPList and other services will do the same for different costs.

In my opinion, your primary driver is the number of emails and how often you intend to send them.  

Ben Sweat Director, Product at Idealab

February 27th, 2014

There are tools like MailChimp where that task is easy enough to do. If you are emailing users of yours from a website or app, you can use something like Intercom.io do this. Generally, you would need so simple email tool, but I wouldn't be surprised if there was some Outlook feature or plugin to allow you to do that.

Sharon Schanzer Client service consultant, graphic designer, WordPress developer

February 27th, 2014

Mailchimp.

Bob Graham Engineering and Software

February 27th, 2014

Thanks for asking this Nick! I had the same question.

Nick Gory

February 27th, 2014

To answer your question of quantity, I only send 10-20 emails at a time...

Mark Neild Empowering quietly creative people to prosper through innovative yet authentic and engaging business models

February 28th, 2014

Nick, Easy way is to subscribe to Mailchimp which is free for relatively small lists and does not take long to learn. Their product will do mostly what you want plus a whole lot more, but note that while it is easy to have a personalised Dear xxx, personalising the subject line is more tricky, but you might not want to do that anyway. There are other products with more and better features like Infusionsoft and Office Autopilot, but I would suggest you get your head around Mailchimp first before opening your wallet so that you know what you want before you think about paying. Good luck with it Mark Neild mark@coherence-solutions.com +44 1189485996 [cid:86420D7E-DF03-4A2B-A55C-120E531C0A29@otago.ac.nz] www.coherence-solutions.com