I have had the opportunity to work with a variety of tech startups in a consulting capacity as a product strategist. When I take on new projects I constantly try to apply various readings to improve my ability and performance. A movement that I believe is becoming extremely influential in product marketing and management is what is being called Growth Hacking. The Growth Hacking movement is being led by Mattan Griffel. Below is a link to a slide share in which he explains the Growth Hacking theories, methodology and use cases.
You will also find classes that delve deeper into growth hacking at General Assembly. There is an interesting product management course coming up that I am considering exploring at GA. The curriculum was developed by Jeremy Horn, I believe leader of the Product Management Meetup group and Product Manager of Viacom. The course begins May 13th at GA in NYC but to my knowledge they have not announced the course professor to this point. I have heard good things about the course but that is about as much context I can offer. Here is a link to the class:
Lastly, I would absolutely read further into the lean startup methodologies. They are not only for programmers and designers, but the same methods apply to acquire consumers, understanding user experience and behavior, testing theories, evaluating results and making data driven decisions.
Always happy to talk further.
I am currently looking for a technical co-founder, preferably in the NYC area, to work on a dish discovery startup with me. Please feel free to shoot me a message if you are interested in discussing further and learning more about what I am working on.