Phone Systems · Monetization

Pay per call software or a website?

Jivko Pentchov

January 27th, 2016

I am creating a website where I can post offers form different companies ( Restaurants, Stores Bakery, Coffee Shops) and the way I would like to monetize it be offering free space for the client and then place tractable phone number where my visitors will call and then been forwarded to the company phones. Is there a software that I can use to create different numbers for different companies and then track how many calls they got from us.

Peter Johnston Businesses are composed of pixels, bytes & atoms. All 3 change constantly. I make that change +ve.

January 28th, 2016

What century are you in, Jivko? People don't make calls anymore.

Websites are out of date too.nullover 50% of web searches on Google, for example, are now from mobile. 

This changes the method - people expect the system to take account of their location, their preferences and their friends' suggestions, not just push notifications from vendors eager for business. They expect the app or mobile website to not only show them the options but book them and even take payment, without resorting to phone calls.

Don't do this. It will take a lot of effort and won't get the traction you need to make it work.

Sujay Ghosh Freelancer Software Developer/ Consultant

January 27th, 2016

Hello Jivko,

Have a look at Twilio .

It can be integrated in your application ; let me know as I develop application using Twilio.


Karl Schulmeisters Founder ExStreamVR

January 29th, 2016

What Hurdie said is spot on.  Except that a lot of folks like me

  1. Don't trust Google to really route me to the best vendor - just the vendor that paid them the most on that adword
  2. I'd be pissed if I had to interact by phone rather than going straight to the website and getting routed to the address.  Pissed enough that I'd not bother

Nofyah Shem Tov

January 28th, 2016

Hi Jivko, Maybe we should be in touch? I already have a mobile app for restaurants/food establishments and I'm looking to add that kind of thing to it. Nofyah

Hurdie Burk at Hurdie Burk

January 28th, 2016

Most folks are searching micro moments on Google via iphone or smart phone.  Folks are  typing in auto repair nearby or pizza near by.  The key question is how much traffic will your site generate and how will you generate the traffic to your Website. Business can set up call only Campiagn on Google Adwords and have a routed assigned number for conversion tracking.

Mark Swanson Leader, Entrepreneur, Strategist, Technologist

January 28th, 2016

Voxeo, (now Aspect) has a very flexible platform that allows you to do this.

Annette Tonti Founder, President at The Start Exchange

January 28th, 2016


There are a number of good, easy to use vendors out there these days for call tracking.  I've used Telmetrics, and Invoca both have alot of features and make it easy to get phone numbers, track activity and even record incoming calls.  Others in this space include Dialogtech, Marchex, Callrail and Callfire.

Gary Seale Virtual Sales Services | Digital Marketing | B to B Sales Consulting | Keynote Speaking - Training |

January 28th, 2016

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Karl Schulmeisters Founder ExStreamVR

January 28th, 2016

What geo-market are you targeting Jivko?  As Peter Johnston points out - people don't want to call.

I don't think you have a viable product here.   You ARE going to need to use something like Twilo if you want to go forwards because the telephone numbers you want to put out there and do the connections for, are allocated by the LECs (Local Equipment Carriers).  And you have to buy them in blocks and pre-pay for them

the Twilio's and Google Voices and Skypes of the world do this for you... for a fee.

But I think you seriously need to vet this idea some more.  I don't think it has a meaningful market

Mitchel Durfee Investor - Realtor KW Vermont & Founder - CEO at Grunts Move Junk

January 28th, 2016

call tracking metrics, simple easy, it works, twillo is great although I couldnt figure it out, I WOULD LOVE IT IF SOMEONE COULD set it up for me and cost effectively, stay away from invoca, they are like 3 times the cost as the others out there