Inspiration · Pivot

Pivot or Persevere

Anonymous

April 16th, 2012

Ah the age old question...When did you decide to pivot or persevere?

Ron Feldman VP Product Management at GameChanger Media, Inc.

April 17th, 2012

To me this is one of the defining characteristics of great entrepreneurs,
i.e. knowing when to make this decision. I don\'t think there\'s an easy
answer to it, it\'s much more art than science. That said, I think the
cliche of trust your gut actually applies here. What I will say, from
personal experience, is that once you make the decision to pivot, in order
to give it a chance to succeed, you must pivot completely, without any
hedging by continuing to pursue the old product/strategy and the new one.
This is hard to do, but necessary IMHO for successful pivoting.

Ilya Bagrak Maker, Manager and Connoisseur of Fine Software Products

May 20th, 2012

Maybe you\'ll find this post helpful. I wrote it a while back. That startup
is now history though.

http://codercofounder.wordpress.com/2010/06/22/startup-the-anxious-bu...

Ron Feldman VP Product Management at GameChanger Media, Inc.

May 21st, 2012

Thanks for the helpful post Ilya. Another post from a friend of mine
relating to persevering as a lost art these days:

http://blog.thirdyearmba.com/pivots-kill