Mobile Apps · Social Media Marketing

Post App Launch Marketing: Best ways to grow awareness/adoption of a free 'geofence Groupon' app?

Peter Gits Director of Mobile Development @ skunkworks startup

May 28th, 2016

I have released a free geofenced Groupon app to all countries that have Groupon.  This app triggers notifications to the user when they get within 50 yards of any business that has a current Groupon local offer.  It then takes you directly to that Groupon offer's page:  it is called TripWire for Groupon and our business model is as an affiliate from Groupon.  We could apply this same tech to any of the other verticals or competitors to Groupon.  The app turns off GPS when you aren't moving for more than 20 seconds.

I have tried a ground floor approach with Twitter and Facebook and am slowly building an audience, but this is very costly and seems inefficient.   I am clearly out of my comfort zone in terms of new user acquisition.  I need guidance, a proven strategy, perhaps a partner whose strength is acquiring a targeted audience, in the US this is clearly Mom's from 19 - 55.  I have begun a campaign to petition the Mom blog authors and expect this to become one of the 3 key pillars of my current strategy.  I will also continue to comment on lists that discuss Groupons, pros and cons.

I have also applied to Apple's CarKit program to add this to the cars, think of when you are driving into a car wash, it would notify you on your car's dashboard display, allowing you to take 70% off this car wash - like magic.

Are there ways to expand my reach without breaking the bank, free to low cost user acquisition strategies.  The technology is patent-pending, but the idea is relatively simple, we just really need a way to get the message out in a repeatable, affordable way.

I can keep polishing the app, but without the necessary ground swell of users, it won't make a difference to my bottom line.  My current new user acquisition costs have been between .10 to upwards of 5.00 per user.  Expected payback of around 6-8 months.  We are evaluating an in-app upgrade to eliminate unwanted categories from notifying you for 1.99, but at this point there aren't enough metrics to justify it.  We also have been delayed in releasing the Android version due to a limited runway.  The shelf life of this app is fate shared with Groupon and it needs to make an impact quickly or we need to pivot. 

Any guidance, links, or support is most welcome.


Peter M. Gits


May 31st, 2016

Hi Peter,

Two things that you can implement immediately and see results (good or bad) would be 1) a press campaign that drills down to a very succinct value proposition e.g. "Get Groupon Deals Here, Now." and 2) updating your app website to a proper TLD and simplifying it to include perhaps just the value proposition and an iOS App Store download button as it's fairly unintelligible at this stage.

Happy to discuss further, but I'd say you need to simplify the messaging and limit the escape reasons and routes - right now the UX is a big reason and there are too many routes to the wrong places.

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on November 28th, 2018

Hi there, based on your situation, cooperating with influencers is a great way to grow awareness of your app. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter. You should be careful to only present content that is truly relevant for the influencers and their audience.

Boosting app ranking on the app stores is also a good app marketing method. Because most people prefer to download apps in the app stores, and most of the just browsing the top 10 apps.

Just like seo, keywords also play an important role in app store ranking algroithm, then to boost app ranking, the most important part is choosing keywords. You should take relevance, competition and traffic into consideration when you choose keywords. You can analyze your keywords with app keyword tools, such as app annie, search man, etc. If your budget is enough, you can buy keyword search installs to boost your app ranking with those keywords which have many traffic and high download rates, which can boost your app ranking in hours, then boost your app downloads, highly recommend.

Besides, you can also get positive app reviews to increase the download rates, 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews.

Hope these methods are useful to you.

Neil HereWeAre Want To find-close Business Online without competition Before They Google Search? We solve this problem 1(508)-481-8567

Last updated on November 28th, 2018

If you are not getting traction for what should be a naturally utilized app, what's the reason? What could you do to change that?

- Here’s a path that can work

Because the web is now the new and powerful “word of mouth” knowing how to leverage its many social media aspects to reach and influence the target audiences groups & discussions where your prospects “hang out” is critical for growing business.

Its also how, without any competition, you become the “go to guru” in the right target audiences, get called and acquire paying customers via the web.

I use the following with my clients to help them gain that all important “go to guru” strategic position with genuine prospects and the right target audiences:

While we all want to grow our businesses as painlessly as possible, there is some important homework to be done first in order to see the paths and avenues to take when trying to gain traction for a product, service, and build long term customers so sales can happen.

Look at these key issues in strategic positioning, messaging, understanding your target audiences and actual selling approaches that need to be addressed to get YOU sales:

• Where is my target audience? Who are they? Where do they “hang out” online?

• What do they care about?

• How do they source?

• Where do they go for industry updates and information and how do you get featured “there”?

• How do I think from the point of view of my target audiences so I can relate and connect?

• What do I specifically “say” that can instantly capture the targeted audiences, prospects so they want to talk

• How do I differentiate myself from the pack so i get called?

• How does my target audience evaluate issues and solutions?

• How can I define my key audiences and position to be of service to each audience so they want what I offer?

• How do I become a featured speaker at events and establish my position as a go to expert?

That reveals where target audiences are, where their “influencers” are and where you should be active via articles, social media, blogs, email, newsletters to create a “go to” national presence and reputation.

Next, using what you found, apply 2 key sales axioms as the road map for tapping into what you learned, using/leveraging each identified path and for messaging accordingly in each avenue you found that can create calls, buyers, get attention and position you as the go to source:

* Axiom #1: People do things for their reasons, not yours.

* Axiom #2: Imagine the prospect has a sign on his forehead that says “so what?”

These two principles guide the selling process, whether in letters, emails, your web page, blog or in person. If you remember these two axioms, your sales reach outs and what you say in them will come out as grabbers and connectors with issues and concerns that prospects interested buyers have, not as product pitches and then link/position what you “offer” as a way to solve those issues.

Understanding this thinking in target markets and constructing your reach outs based on the 2 sales axioms can get you the desired national presence and reach that you want plus the all important interested “real” prospect that you want.

Neil Licht, Managing Director, HereWeAre

Eldad Sotnick-Yogev Global Lead Data/Analytics at Huawei, Consumer Business

May 28th, 2016

Hi Peter, How can we connect as I'm certain I've got the methods and experience to help.

Neil HereWeAre Want To find-close Business Online without competition Before They Google Search? We solve this problem 1(508)-481-8567

May 31st, 2016

Peter Michael Gits  So peter, what's your take on the advice so far. Mine was quite detailed and I'm hoping it has helped. Please rsvp and update us a bit. 

Peter Gits Director of Mobile Development @ skunkworks startup

June 3rd, 2016

Thanks Will.  That is good advice and a cleaner crisper message makes sense.  Appreciate the feedback Will.