Hi there, based on your situation, cooperating with influencers is a great way to grow awareness of your app. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter. You should be careful to only present content that is truly relevant for the influencers and their audience.
Boosting app ranking on the app stores is also a good app marketing method. Because most people prefer to download apps in the app stores, and most of the just browsing the top 10 apps.
Just like seo, keywords also play an important role in app store ranking algroithm, then to boost app ranking, the most important part is choosing keywords. You should take relevance, competition and traffic into consideration when you choose keywords. You can analyze your keywords with app keyword tools, such as app annie, search man, etc. If your budget is enough, you can buy keyword search installs to boost your app ranking with those keywords which have many traffic and high download rates, which can boost your app ranking in hours, then boost your app downloads, highly recommend.
Besides, you can also get positive app reviews to increase the download rates, 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews.
Hope these methods are useful to you.
If you are not getting traction for what should be a naturally utilized app, what's the reason? What could you do to change that?
- Here’s a path that can work
Because the web is now the new and powerful “word of mouth” knowing how to leverage its many social media aspects to reach and influence the target audiences groups & discussions where your prospects “hang out” is critical for growing business.
Its also how, without any competition, you become the “go to guru” in the right target audiences, get called and acquire paying customers via the web.
I use the following with my clients to help them gain that all important “go to guru” strategic position with genuine prospects and the right target audiences:
While we all want to grow our businesses as painlessly as possible, there is some important homework to be done first in order to see the paths and avenues to take when trying to gain traction for a product, service, and build long term customers so sales can happen.
Look at these key issues in strategic positioning, messaging, understanding your target audiences and actual selling approaches that need to be addressed to get YOU sales:
• Where is my target audience? Who are they? Where do they “hang out” online?
• What do they care about?
• How do they source?
• Where do they go for industry updates and information and how do you get featured “there”?
• How do I think from the point of view of my target audiences so I can relate and connect?
• What do I specifically “say” that can instantly capture the targeted audiences, prospects so they want to talk
• How do I differentiate myself from the pack so i get called?
• How does my target audience evaluate issues and solutions?
• How can I define my key audiences and position to be of service to each audience so they want what I offer?
• How do I become a featured speaker at events and establish my position as a go to expert?
That reveals where target audiences are, where their “influencers” are and where you should be active via articles, social media, blogs, email, newsletters to create a “go to” national presence and reputation.
Next, using what you found, apply 2 key sales axioms as the road map for tapping into what you learned, using/leveraging each identified path and for messaging accordingly in each avenue you found that can create calls, buyers, get attention and position you as the go to source:
* Axiom #1: People do things for their reasons, not yours.
* Axiom #2: Imagine the prospect has a sign on his forehead that says “so what?”
These two principles guide the selling process, whether in letters, emails, your web page, blog or in person. If you remember these two axioms, your sales reach outs and what you say in them will come out as grabbers and connectors with issues and concerns that prospects interested buyers have, not as product pitches and then link/position what you “offer” as a way to solve those issues.
Understanding this thinking in target markets and constructing your reach outs based on the 2 sales axioms can get you the desired national presence and reach that you want plus the all important interested “real” prospect that you want.
Neil Licht, Managing Director, HereWeAre