It depends on what you're looking for, and your segment. Is your goal consumer acquisition, promoting the business to investors, shopping it B2B?
(We got on TechCrunch on our launch day due to Fusion's outreach, and were acquired a month later by one of our data providers - they initially noticed the spike in traffic due to the article breaking. This in turn spawned another TechCrunch article, which secured a lot of deals for the acquiring company. YMMV.)