Tools · Marketing

pre-launch coming soon page

Jason Silver Entrepreneur & Co-Founder

April 19th, 2013

Hey All,

So we are working on a new product and I'd like to generate some interest prior to beta launch. As most do, we are thinking of a basic 'coming soon' landing page with high level detail and a form to submit contact info to get potential customers to let us know they are interested.

Anyone have experience doing this and can speak to best practices? I'm interested in tips on driving traffic/sign-ups to the page, tools to get the page up, etc.

The product is aimed at brick & mortar SMBs.

All the best,
Jason

Tim Scott

April 19th, 2013

Unbounce rocks to get a landing page up fast.  They have some decent resources on their site with advice for effective landing pages.

Kyle Kahveci Strategic Initiatives, Healthcare at ACEA

April 21st, 2013

There's been bugs using LaunchRock in the past.

Not suggested yet is:
(which I've used successfully before)

It has a lot of features on a free, non-trial account (more than just email form, easy editing, simple split testing with up to three variates, etc.).

Good luck on your new product Jason!

Francis Pilon CEO at Keiro / The Jibe

April 19th, 2013

I agree with Tim's suggestion. We used their service when we pre-launched https://www.esl101.com/, testing multiple variants. This was particularly useful in identifying which copy and design options were the most appealing to our potential customers.

Jason Silver Entrepreneur & Co-Founder

April 22nd, 2013

This is the first time I've asked a question to the community. Couldn't be happier with how helpful everyone has been. Thanks for the comments everyone and I'll look forward to hopefully returning the favor soon.

best,
J

Sean Murphy Consulting Data Scientist

April 19th, 2013

I know that there are some WordPress templates that allow you to set up a splash page with almost no effort or technical expertise. If you google around you should be able to find some.

Istvan Jonyer VC at NexStar Partners

April 19th, 2013

Jason, http://launchrock.co/ does exactly what you want. Best, Istvan

Steve Jones Founder & Principal at Cayoosh Consulting

April 19th, 2013

I agree with the above advice.  There are some great tools to quickly and easily build a landing page.


However, it would be interesting to discuss your overall objective. 

A landing page is sometimes used as a way to test a concept before you write any code.  E.g   "Let's see if we can get anyone interested in signing up for a beta before we bother writing any code.  If no one expresses interest on the landing page, then we will move on to a different idea."   A landing page can also be used to A/B test messaging.

However, it doesn't sound like you are trying to run a test.  It sounds like you already committed to building and launching the product (and presumably you are getting user feedback in the process) and that the purpose of the landing page is to just get a head-start on your marketing launch and to build up an e-mail list of interested prospects.

In that scenario, I am wary of the typical landing page being akin to crying wolf because you aren't delivering any immediate value to people who visit the page.  Presumably there will be an expense to driving traffic (ads, paid e-mail list, goodwill from friends/partners/media who share the link, hitting your existing e-mail list, etc.) but your conversion rate won't be spectacular and it will be harder to drive traffic from the same sources the second time around.

One option is to deliver value on the landing page before your product is launched.  For example, you could put together an educational webinar that is somewhat related to the problem you will be solving with a guest speaker that will be interesting to your prospective customers.   On the landing page, people would sign up for the webinar and they could also just sign up for the newsletter/beta if they can't make it to the webinar.  A link to an interesting and educational webinar may be shared by small business associations with their members.  Because you haven't yet launched a product, it's even easier for associations and the media to share the link without making it look like they are promoting your company.

Cheers,
Steve

    

Chetan Nadgouda

April 19th, 2013

If you want to go simple route, take a look at http://launchrock.co

Michael Sattler President, Splitzee

April 19th, 2013

Launchrock lets you add follow-on pages, and isn't a bad solution.

I advise concept-level companies to build full-fledged marketing sites and conduct a serious social media/marketing outreach to seek a degree of market fit/traction *before* building an MVP. If you can describe and market your product well enough to get customers to pre-pay/commit/express interest, you've de-risked your concept substantially and made an MVP worth building. If you *can't* do that, you run the risk of creating an MVP that's either A) wrong, or B) not able to connect to its market. And marketing is much cheaper to tweak than your product.

John Litz Founder, CEO Thumbkandi

April 19th, 2013

Good morning Jason. I really dont have experience in that realm. Hope all goes well. We should connect on the phone. It has been a while and would be nice to catch up. John Sent from my iPhone.