Keith, we have successfully converted most of those who participated in our pilot program to paying customers. You are right on point - they must value our offer enough to pay for it. What we have found during the process is that most franchise (new car) dealers have the marketing budgets to pay us, but the Independents do not, or they don't immediately recognize the program's value to their organization. Our products provide transparent price validation to car shoppers - the majority of independents are resistant to transparency. We have since changed our focus to new car dealerships and large dealer groups. So far the new strategy is showing excellent progress.
Donald McGuire, I will reach out to you this week. Thank you.