"Be bleeding edge with zero effort
We work with a lot of big corporations on their innovation scouting, M&A and investment efforts. Occasionally, we run into large corporations who are more interested in appearing innovative than actually doing anything.
So to help these companies, we've put together a list of 8 things big companies can do to make themselves feel innovative:
1. Make up ridiculous sounding titles for people like Innovation Sherpa or Digital Prophet
2. Build a startup'y office with an open floor plan, showers and a playstation
3. Talk a lot about failing fast
4. Visit Silicon Valley a lot to meet startups. Talk about how you're embracing innovation during company town halls and tell stories about hoodie wearing founders you met.
5. Launch an innovation lab or accelerator. It doesn't matter what it does, if anything, but do this.
6. Tell people that you don't wear suits and that you wear jeans to work
7. Hire a chef
8. Hire someone who wasn't getting promoted at Google or Apple to head your innovation efforts. And tell people regularly that this person is from Apple or Google.
Do these 8 simple things and you too can look innovative."
Before you can disrupt the market with your new startup, you must disrupt yourself and get rid of the old ideas which haven't worked for years.
The on-cost, for example, of running geographic sales networks was prohibitive, with sales often costing half the total revenue. More importantly, companies no longer opened the door to these people, internal structures changed so there was no single decision maker and financial structures changed so people had less individual decision making authority - they couldn't sign up to the salesperson's pitch, even if they wanted to ( a key part of the FD's design of the system). Only in backward parts of the world does the geographic face to face sales model work any more and then only for products with very high margins (and there are fewer and fewer of those).
Traditional sales methods are one of the old methods founders are disrupting. Move on guys.