Hi Rob, all good points and good questions. Yes, I validated this early and often, before, and then during/throughout the design and development process, and now as we're in beta, I'm obviously bringing in my network of executives, but need to now bring in people beyond my network... more objective executives. I'm starting to, and it's working nicely, but I need to extend more. It's tough, because very few execs are willing to be beta testers, and yet that's what I need. That said, there is already great value as the product stands now for executives to use with their direct reports. I get what you're saying about exec assistants, but the irony here is that UpdateZen will likely displace the duty of consolidating status updates from direct reports to present to the executive. So I'm not circumventing the admins, but in a way, I'll be displacing this one responsibility of theirs.
In short, I need to find execs who are willing and even eager to be early adopters. I know, tall order ahead. But that's what I'm tackling now.