We’re beginning to think about international expansion and we’d like to subtitle a number of our promotional videos. This is much more cost-effective than re-shooting them in different languages (quite costly to shoot and edit). Can you recommend affordable and easy-to-use softwares for video subtitling?
try Aegisub Advanced Subtitle Editor. Its free and simple to use and it also has plenty of tutorials online. Plus I can tell from personal use that it has a very small learning curve so you don't have to worry about the same.