First of all, thank you so much for all your help!
Anand, great point, this number is based on the lifetime of the business so about 11 months, so no cohort analysis yet.
Shobhit, you are way smarter than me! The 22% is over the course of about a year and we definitely don't have enough dat to know more at this point but your point is outstanding and made me think about things that are somewhat over my head so thank you!
Daniel, this book sounds great, it's going on my read list! Yes, totally agree with you, currently there is no social media, no word of mouth etc. Also, most of the sales are occurring on Amazon so we would obviously want to move away from that or at least sell 1 item on Amazon, get folks hooked so that they come to the site to get a bigger variety of items (right now there is only one item so not really an issue). Would love to chat more, will send you a private note.
Cynthia, they do not. No email or anything like that, obviously low hanging fruit :)