I run a WordPress themes and HTML template selling company. As I am from development background so I do not have enough idea of marketing. Thats why sales of my products are not as expected.
I do not have enough fund or income to hire marketing expert. Will it be better to sell company or find marketing expert as partner of the company? Where can we find person willing to invest in such company or marketing experts interested to work as partner?
You will need to find a good marketing partner for Growth.
Before you can recruit properly suggest you do some DIY-growth hacking yourself so you fully understand what is involved.. there are many good online tools and Google Search Console is a good place to start. Dont rush with hiring..I have been in your shoes before - that's what i did- Good Luck.
A short and direct answer. Find a marketing expert to partner with. He/She will tell you first hand priceless information about your work like: are your themes sell-able ? or is there a niche to sell them ? What is the market trend? so and so..
Yes, you will share profits and revenue with a partner, but.. Do you rather be enjoying a 40%-50% of some-revenues or a 100% of none?
Find partner(s). Since you have development background, you need to seek for a partner who has business background (preferably marketing).
A good way to find partners is to attend the seminars on startups nearby your area. I believe there are some of them who have marketing background and looking for some opportunities to partner with someone like you.
I’d be happy to talk to you about how I can help you. Please feel free to reach out to me firstname.lastname@example.org
It depends on your expectations and related timeline from your business. Apparently, like any other developer you are focused on your development. Getting a Marketing expert as partner can help your product become successful provided it was tested to meet its intended function. Selling an idea is good option for anyone who wishes to be a developer all his life and not aiming for sky in long run
Where are you located and doing business ?
Hi Manesh, a pleasure to talk to you! I run a Digital Agency based in Miami, with offices in Latin America. We are a team of 90+ and growing. I just reviewed your site promenadethemes.com, and would love to chat with you. Let me know if you are interested in talking. Best!