Email · Email deliverability

Sending HTML emails?


June 11th, 2015

I'm looking for a way to send transactional HTML emails. The content is user-specific, and I'd like it to be responsive. Would love to hear what others are using to do this.

Brent Laminack Principal at OpenFace Systems, Inc.

June 11th, 2015

for transport, I use Mandrill, see: from Mailchimp. Mailchimp also has good responsive templates.

Valerie Lanard Senior Software Engineering Manager at Salesforce

June 11th, 2015

Had a related question a while back that would be worthwhile to peruse the answers for ( .

I went with Mandrill. They're free at small scale, and do the job. Great website, usable API, easy-to-manage test environment and I've had a totally reliable and excellent experience overall. Mailchimp (same parent company) has more list management features and very pretty templates but is not designed for transactional emails, rather bulk-send emails.

I use HTML with text backups for my emails. The base template (for each type of email) is stored on Mandrill via API with placeholders in the HTML/text for the content that gets customized per user/email. At send time, I call mandrill to instantiate an email per user with customized content that gets merged into the base template (e.g. Hi Username, We recommend X for you based on Y). I actually designed my first template on Mailchimp, then exported its HTML to use as the basis for my Mandrill templates, since Mailchimp generates cross-browser, mail-client friendly HTML.

All of the state information -- like what you're actually recommending/sending to each user and how recently you contacted them -- needs to be managed on your end to prevent duplicates etc. Mandrill has a nice webhook feature that will send you highly detailed info on what was emailed through them, the status of each transaction, user clicks/opens/unsubscribes, bounce rates, etc.

Anthony Zeoli Digital Strategy and WordPress Consultant and Trainer

June 11th, 2015

Transactional meaning a newsletter or system notifications that something transpired and the user is notified of that action?

We're using SendGrid plugin with WordPress to send system notifications through to users who perform an action. We use MailChimp and have used Constant Contact in the past to send newsletters. MailChimp, I know, has segmenting, so you can target groups and lists with different messaging.

You can certainly create mobile optimized email campaigns using responsive email design techniques:

Harold Wood

June 12th, 2015

Being an old school coder, i just wrote my own code. I tag each contact with a name famalirity code, during the email campaigns they may get individualized emails depending upon that code or everyone gets the same email depending upon the sql the campaign is based on.

Alex Eckelberry CEO at

June 11th, 2015

Focus on delivery. The most beautiful email newsletters are probably Campaign Monitor. I use them and GetResponse. But again, focus on delivery. Whomever has the highest delivery is the one to go with. This is the biggest challenge. 

David Crooke Serial entrepreneur and CTO

June 11th, 2015

Former email marketing tech guru here ..... Pretty much every email marketing tool can handle this nowadays, and should automatically down-convert to produce the text version - emails usually carry both, do "View Original" in GMail or equivalent if you're curious. A couple of good low end ones to start with would be MailChimp or Constant Contact. You definitely want to outsource the tech, getting bulk email delivered correctly is a byzantine science. Cheers Dave


June 11th, 2015


When you create a Trigger campaign with Sensorpro, all elements can be personalised and it's fully responsive:

With the feedback app you can also drive this process with responsive forms by triggering email, based on answers to questions/scores.

disclaimer: I am a co-founder of the company.

Kevin Jenkins

June 11th, 2015

I tried at my previous company - makes testing and changing designs pretty easy. ____________ Kevin Jenkins, founder - the messaging app for teacher teams (347) 414-1171

Art Graham Digital Media - Consulting | Project Management

June 11th, 2015

I use Vertical Response for newsletters and mailings, but this new product from CoffeeCup software is on my "to get" list. I own most of their apps, for over 14 years. Not a sales pitch, I am just an Ambassador.

Igor Polevoy

June 11th, 2015

Disclaimer: I work for ExpressPigeon. We offer transactional email service that goes beyond SendGrid and Mandril. We offer a very advanced and easy to use email editor to create dynamic messages that are automatically responsive. We also work tightly with customers during implementation phase. Implementation takes little time, since you do not need to code transactional templates. Thank you, Igor Polevoy Signature Igor Polevoy ExpressPigeon Logo