I am launching a student loan website that will include content on higher education funding, repayment and include a marketplace. I am bootstrapping the company and am looking for recommendations and life lessons on SEO companies and tools. I do not have the expertise or time to do it myself. Any suggestions, ideas or life lessons will be appreciated.
If bootstrapping you'll want to be running your content/seo strategy yourself. This is fine so long as you've put together an upfront SEO plan, contents of which should loosely follow:
There are many companies you can outsource to but its definitely beneficial you develop an understanding in this area.
Hi, I came across Nuclear Networking the other day. They do SEO and email optimization, I think. Haven’t used them yet. There are lots of companies. They might not all offer what ypu need, though. So check carefull.
I'm curious to know what you've decided. ??? It's been quite a while. How are things going?
I've been doing digital marketing consulting and have been looking to grow out who I'm working with. Happy to chat and even structure something on performanced based type model. firstname.lastname@example.org
But from a 101 perspective here are a couple of things to keep in mind.
-Make sure you have basic analytics on your site: Google Analytics, Facebook Pixel, Google Ads code, etc. Even if you're not actively using these now, you can start to collect data and use it later.
-If you have something like a blog or are driving traffic to the website, speed matters. Limit the size of images. From an SEO perspective make sure you are using things like meta tags (controls the text that shows in places like google) , og tags (the images and texts that appear when someone shares your site on social), and alt text (puts a description on images so they are more visible)
-If you start doing paid ads on places like Facebook or Google, start small and really understand who you are targeting and how to target them. The ability to "retarget" and having a good sales funnel is key. You can't expect someone to convert the first time they hear of your company. It can take multiple touch points.
You're probably better off than you think.
SEO is really a collection of marketing and site development best practices that was repackaged and sold as something new back when people didn't really have a grasp of how search engines worked. Most of the early efforts focused on tricking the search engines that focusing on what they really wanted, which was great content on properly built websites.
If you're including content on higher education funding, you're off to a great start. Next, make sure you've got the basics of search engine friendly site architecture in place. There's no end to the guides available on the subject, but it basically comes down to making sure your site is easily crawlable by the major search engines. If you would like a good start on this, feel free to check out my free SEO audit: https://fangdigital.com/freeseoaudit/
Otherwise, feel free to hit me up for a deeper conversation on the subject. I'm sure we could help.