I am currently building a website that relates to entrepreneur, and I have a hard time getting traffic. Should I hire a digital marketer to market my services on facebook or should I do it myself?
I think that depends on how much you are depending on the following: 1. How much do you depend on facebook for marketing, and what do you hope to achieve from it. 2. What resources do you have to spend on it (time, money) 3. How good are you at doing it.
Without providing that information, do not trust any answers you receive, because whoever is answering, doesn't have enough facts to help you.
I just listened to a podcast about whether entrepren should hire a digital marketer or do it themselves. The consensus was that if you're just starting out you should do it yourself. Digital marketing is a process and takes time to work. You don't need to hire an expensive service when you can do it yourself and learn along the way. Good luck.
Consider the opportunity cost of you spending time on this vs working on other aspects of your business. If you can efficiently outsource to an expert for a skill you don't have, there is value in it. Whether you do it yourself our outsource, I recommend thinking about this in the "Lean Startup" manner -- what assumption are you trying to validate -- and create a test to gain learning. Then iterate.
I'm in the same situation, I am going to hire a digital marker myself. I was told to
try local universities, there are many graduates who are starting there companies that need businesses to get things going. They are usually inexpensive and there is alot of enthusiasm and attention to your business and cost is reasonable. Most Universities have a "confessions page" where people can post questions.
Facebook is a treasure trove of audience information. You should learn how to use Facebook Audience Insights as quick as you can. If that means hiring someone to teach you, you should do that. However, once you have learned to use these tools, you should do all the data mining yourself.
So...I recently hired a digital marketer and I'm really glad I did. It showed me what did/didn't work, the approach to take when making posts, and so on.
The reason why I hired one though, was because I did it myself first, but realized I wasn't very good at it. Hiring someone, at least long enough so I can learn their methods, seemed to work out very well for me.
Keep in mind though there's still work you have to do yourself. The marketer isn't 100% in charge of generating content. You still have to create some content and convey the message you want everyone to hear. The marketer's job is to use that to make posts/advertisements in such a way that's optimal and gains the largest possible audience.
It is important to remember that, once you are "building a website", your goal now is to VALIDATE your business model. Hence, Facebook (and other social media platforms) will support you in that validation. More than driving traffic to you site, you must be able to understand it. Who is visiting it? Who is leaving it? Where are they from? Etc...
To achieve that understanding, you must invest some time to understand FB and analytical tools such as Google Analytics. If you have available time to do that, do it by yourself. Otherwise, you'll need some help. Remember: to be able to iterate, you'll have to learn from your traffic.
I recently subscribed to a service (http://zocreate.com/) to take care of my digital marketing. They mainly create high quality content for your page and all you have to do is approve that content and they'll post it on your behalf.
They're the best I've used so far and pretty cheap ($199/month) compared to other options like freelancers or agencies. Oh they also give you 5 free posts as a trial, so you can try them out for free and see if it helps.
I believe the best person to tell your story is you. Especially in the beginning when you are just starting out, you should be the one to handle all of your social media marketing. I find that the process of doing it yourself helps you to refine your WHY and really hone it in. Of course, as you grow and budgets allow, outsourcing it to a proven company that is in line with your values is a good choice as well.
Hootesuite can automate all social media for you. You need to spend time on your SEO (google it) of your site first and then worry about digital. Everything that you put on digital marketing will need to "land' on your site.