Social · Statistics

Sign up to monthly active users ratio benchmarks?

Lorenzo Polacco Snr Director, Sales & Advertising Operations at Yahoo!

June 9th, 2015

In a social application (web and mobile), what's the ratio between users who sign up and monthly active users / daily active users? For example: if 100 people sign up, how many can I expect on average to convert into monthly active users? And how many into Daily active users?
I realize it greatly depends on what the application is all about, but does anyone have any studies or statistics that I can refer to for reference?

Simon Abushaban IT Projects & Program Manager | IT Delivery Manager | Technologist

June 10th, 2015

My understanding: you are talking about the Churn Rate. Its about % of users who leave you either without using or after exaggerated use of your system.

Quick search:

https://blog.recurly.com/2014/08/better-way-to-calculate-your-churn-rate

http://www.evergage.com/blog/how-calculate-customer-churn-and-revenue-churn/ 

Lorenzo Polacco Snr Director, Sales & Advertising Operations at Yahoo!

June 10th, 2015

I'm asking what % of my sign ups I can expect to actually use the application at least once a month (or once a week if this is a more common measurement). 

Paul Travis Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development

June 9th, 2015

To be clear, are you asking

* what % of my total signups can I project as paying customers?

or

* what % of my total signups will actually use and not be waste?