Thank you Sir. I really appreciate your time and detailed advice.
It is really
insightful and a great guideline with what and how to do next.
Yes, I agree that I dont need to be a marketing guy, given a clear roadmap
and strategy I could hit the marketing road and meet the target audience.
Coming to validity of the product, it is actually built based on what we
see in a customer perspective and expect from brand companies from their
products and product promotions. It is just like Apple's 'Think different'
concept. It does not need to be same as an existing one or something is
already known to the audience. For instance, there is no promotion channel
that connects with consumers what actually expecting, why (or why not) they
love a product, what factors drive they purchase decisions, etc
consumer-centric opinion tracking. Rather we see many brands going after
reading social media posts (intrusive or privacy-invasive manners) or other
data analytics without users knowledge. With the same thought and consumer
perspective, the interactive promotion channel is built to connect with
consumers asking their consumer-centric opinion on a product why they love
or not a product being marketed, what features the product is more loved or
hated, what else could influence better to win consumer heart, what factors
really driving their purchase decision, etc. in an interactive image
oriented fashion. It opens a communication channel with consumers helping
brands for their product promotions, trials, samples, home tests, etc.
While no marketing study is done for building this kind of
marketing/promotion channel, it is built totally based on what believed
consumers and brands are expecting one from another.
It is a great product, but, I agree with you, until the core idea is sold
and proven it is really useful for what it is built for, it can not be sold
as a business. That is the reason, the website is built as a viable product
to show how and what it is for as a first-phase product.
Another point you raised, why target the bigger whale first itself. You
are right, and I agree. While I am targeting smaller sharks where they dont
have bigger marketing teams/budgets and decisions are faster, bigger brands
appearance on the site would attract more web traffic thus the channel to
grow faster. So, the bigger brands are not pushed to back-burner either. As
you said, sounds better to target the smaller ones first and work with them
in a collaborate manner (by offering free or trial subscriptions) to
increase the footfall or traffic on the web.
Sounds right that I better need a consultant rather than a CMO or marketing
May be I could share with you more details for an expert advice.
Will be in
touch with you soon.
Thanks a lot,