I have read Lean Startup and love blogs that encourage learning while lean. However, what I didn't get that I really wish I had were building some of the goals out that will help organizations grow no matter their product or pivots. SitterCycle is increasingly reliant on content and classes in our business model. Some things need to be growing always such as our email list, social media following etc. I want to use SMART goals. Has anyone written explicit SMART goals for their startup? I am having trouble imagining what would sound like for a business that has an eye towards scaling rapidly, unlike a small business? How many is enough? Too many?