Patent Examiner at USPTO
If a product is in closed beta mode, should we still create social media accounts? We're not actively looking to grow our number of users yet and spend nothing on advertising. If we don't have accounts, we're worried investors will think we're not social media savvy. If we do have accounts and there's little to no activity on them, we're worried investors will think something is off. We could also create Facebook and Twitter accounts for our existing users but close the group's content to the public; I believe outsiders would still be able to tell that we exist and see how many members we have.
What's the best thing to do?