B2b marketing · B2B

Strategy to identify & qualify sites for blog syndication, guest blogging and paid ads?

Lisa Falcone Rock Star Marketer available for company poised for growth

February 17th, 2015

I am trying to source websites that would make good candidates for syndicating our company's blog posts http://www.bedrockdata.com/blog as well as guest blogging to help reach our target audience. We are a cloud based, "self service" data sharing platform for the business user (about 65% of our customers are marketing executives, and about 35% are operations execs from companies of 25-2000 employees.) In simple terms, business users can easily sync their data across their CRM, marketing, sales, finance and e-com systems without a developer.  

What sites have worked well for your B2B SaaS business? What sites might you recommend to be appropriate for our particular space (cloud data integration/data sharing for marketers and operations)? 

Or more importantly, **Is their a strategy or framework that you take to find and qualify sites that would be effective for syndication, guest blogging, and paid ads?

(eg: in my last company, we garnered a healthy chunk of site visitors from syndicating our blogs in www.theserverside.com but this company was in a different space)

Thanks immensely.

Yoli Chisholm Founder at WELL - WeLearnLive.com

February 17th, 2015

or....you could just give Outbrain, Taboola and Gravity an RSS of your blog and watch the traffic come in.

Audrey Melnik Founder and Partner at Funnel Ventures

February 17th, 2015

Hi Lisa,
We have a solution for you to expand the reach of your blog by banding together with others in your space and sharing each others blog posts on social media. My company is called ZootRock and the solution I mentioned is one of our features, called Syndicates.
I'd be happy to set up a time to talk to you about it and help you set up a syndicate.
Shoot me an email at audrey@zootrock.com