A/B testing · Cofounder

Stuck with testing MVP for my startup Shining Board

Shreyash Falke Cofounder of Shining Board. A social network for entrepreneurs.

February 9th, 2021

Greetings everyone.

Iam working on a startup called ShiningBoard (social platform for entrepreneurs). I want to test the MVP of the service through website but not getting relevant feedback/correct people. Any suggestions would help. Please visit shiningboard.com for your valuable feedback.

Also if anyone would to collaborate on this project, I would be happy to associate.

Thanks.

Daniel Turner Available

February 9th, 2021

How are you recruiting and how are you thinking about feedback? This is the speciality of UX usability testing processes -- I'd advise looking that up. If you are asking people, "do you like X", you're already getting bad data.


Also, compensate people for their time and effort.

Jim Hodson Digital Marketing Strategist & SEO Evangelist

February 9th, 2021

I would start with getting someone who designs logos to create one where the writing is level/not tilted. Seems like 9 out of 10 ideas these days are for a new social platform. If you have any hopes of succeeding you had better have a truly unique idea with a great value proposition and a lot of WOW factor.


Who is your targeted audience? Seems to me it would be entrepreneurs w/ startup ideas as well as those that fund such startups. You need both audiences to test out your idea. Offer them something of value for their time... free lifetime memberships... $100 Amazon gift cards... or something.

Paul Garcia marketing exec & business advisor

February 12th, 2021

What strategy, research, and validation of such did you do before you started building your product? You can't just throw a product out there for testing if you don't know how to precisely define your audience, know where they are, what it takes to obtain and hold their attention, and to return something they find of value putting effort into.


Your preceding market research would have informed you of this so you could build the right product in the right way for the right people. Very often entrepreneurs erroneously start with product first to see if they can attract interest and test viability. That's too late to test, and it usually results in major changes that could have been discovered as necessary at a much earlier stage.


To get honest and usable feedback you will need to sell why anyone should care, what they get out of doing this work for you, and I'm not talking about early access or a discount. It actually has to benefit them in some way, and likely address issues they've been unable to solve on their own.


You're right to do research, but I'm guessing late in doing it. My suggestion would be to not "test" your MVP, rather to go back and do your fundamental marketing strategy work and validation steps, which will tell you without testing if what you've built is going to fit the market.


Good luck.