Lead generation

Suggestions for identifying SMB manufacturers and suppliers?

Kate Hiscox

April 23rd, 2015

We've soft launched our product with a lot of success and would like to commence lead gen for SMB suppliers and manufacturers that use spreadsheets to share information about their product lines with their retailers and distributors. 

Suggestions for associations, forums, channels etc. would be really helpful, specifically for North America, Australia and the UK.
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Lee Stein Owner, Stein Writes, Inc.

April 23rd, 2015

Hi Kate, I'm a long time B2B marketer and grew up (early in my career) in distribution. If you run this search: *distributor magazine* in Google, you will find any number of distributor publications. You should be able to get circulation reports from the publications. Lists should be pretty granular, meaning geography, job title, size of company. Suppose a publication has a circulation of 20,000. It's a snap for them to tell you how many of their list members fit your criteria. So let's say, since smaller businesses would likely make up most of their list, and by the time you exclude certain irrelevant titles, you learn that they have 4,000 names of interest to you. With a little begging, pleading and requesting, you should be able to obtain an every nth name test list of 200-500 names at no charge on the premise that if you test with this list and are successful, you'll buy the full list. You can also often work the *rep* to arrange for a new product press release (not the editor). They will often do this for a new company. You can add a country name for out of the US or conduct the search on Google.co.uk for the UK, ditto for Australia, etc. Hope that helps. Let me know if I may be of further service. 

Kate Hiscox

April 23rd, 2015

HI Lee! Thanks for this! Super helpful!