I am about two - three weeks from launching my alpha in the mental health tech space. The distribution model is to sign up psychologists, who will then recommend the product to their relevant patients who get the product for free now and in all future iterations (their will be a subscription model and that is the incentive).
My plan is to ship the alpha on the itunes store and tinker with it as I track how users play with it / iterate from there on out. As I progress, users will just get updates for the newer builds.
I was wondering if there were any other suggestions or platforms on A/B testing an alpha. Were there any other ways people have done it?
All suggestions or thoughts on my process are welcome.