Early stage · Investor pitch

The dangers of pitching too early?

Svetlana Gluschuk QA Analyst

January 30th, 2017

My question today is about the dangers of pitching a business too often in the early stages of a company.

I have always said that the only way to get better at pitching is just getting out there and pitching, so this question is ignoring the fact that pitching more often will improve your pitching ability in general.


What are some of the possible negative effects of pitching your business too often early in its life?

I will start by bringing to light some of my possible thoughts.

Pitching too early can give a less than stellar impression of your business and that if no significant changes happen by the next time you pitch some may think the business is stagnant.

I am looking forward to hearing some of your thoughts on the disadvantages (and advantages) of pitching your business at events and to investors early in a startup's life.

Nicole Donnelly Creating HappyCampers Every Day

January 30th, 2017

The main thing is to be sure to have either the most amazing tech if you don't have customers or have customers and some sort of traction. Pitching at all stages is good practice. Some pretty famous companies had to pitch over 150 times before they received any funding. It's good practice. It's also good to join a pitch camp or class that will help you refine your message and plan the evolution of your pitch.

Dane Madsen Organizational and Operational Strategy Consultant

January 30th, 2017

Agreed that it is good to pitch whenever you can - because you can then get early feedback and perhaps discover things about your space and business that you need for the "real" pitch. It also lets your people know you know the business and that you are out there exposing yourself to the least fun part.

Ashish Kher Product 'X' at Stealth

January 31st, 2017

One might NOT want to pitch to the real possible investors too early in the game; burnt bridges are difficult to repair & make operational!