Profile picture of Nishant Dogra

Nishant Dogra

UI/UX Designer at Blog Sparks Network, Inc

If you want your startup to succeed, as the leader, you must be naturally passionate about the market you’re in, the ideas you pursue, the people you hire, the way you communicate, the office you design, the plans you execute, and most importantly, the things you do in your business minute to minute. The real question comes from the people you hire as you continue to grow the business and the culture that you establish. With this in mind, how do you measure the passion of potential new employees towards the problem that your company is solving? There is no doubt in my mind that the people who are driven by natural passion - become much better at doing those things than the people who are doing them for the wrong reasons and for that I find it critical to know who is really passionate about the company‘s vision. What are your thoughts on the collective lack of passion as the key driver behind startup failure?