Public relations · Beta launch

The PR Launch Checklist

Neha Palacherla Marketing

April 8th, 2014

What's the best way to get publicity for a startup's launch? The basics: 
  • Pitch email for journalists
  • Press release 
  • Third party validators 
  • Visual materials 
  • Target list of journalists
Would love to know what's missing from the list and any experiences people have had with PR for a launch!

Peter Kazanjy (TalentBin) goes more in-depth about startup PR: http://founderdating.com/pitching-practice-a-public-relations-launch-checklist-for-early-stage-startup-founders/

Thomas Knoll Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.

April 8th, 2014

Nice list Neha, thank you!

I am also a fan of the process at http://pressfriendly.com

Julia Sokolova Head of Marketing Magic at BizX

June 8th, 2015

I loved this article from Amy Westervelt (tips on how to pitch) https://www.beaconreader.com/amy-westervelt/how-the-media-works-pitch-bitch