Public relations · Beta launch

The PR Launch Checklist

Neha Palacherla Marketing

April 8th, 2014

What's the best way to get publicity for a startup's launch? The basics: 
  • Pitch email for journalists
  • Press release 
  • Third party validators 
  • Visual materials 
  • Target list of journalists
Would love to know what's missing from the list and any experiences people have had with PR for a launch!

Peter Kazanjy (TalentBin) goes more in-depth about startup PR: http://founderdating.com/pitching-practice-a-public-relations-launch-checklist-for-early-stage-startup-founders/
Forget about “build it and they will come.” Products without scalable distribution channels will fail to gain traction. Instead of hiring an expensive marketing team, take this course to learn SEO, content marketing, retargeting, viral loops, email marketing, and sales funnel optimization.

Thomas Knoll Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.

April 8th, 2014

Nice list Neha, thank you!

I am also a fan of the process at http://pressfriendly.com

Julia Sokolova Head of Marketing Magic at BizX

June 8th, 2015

I loved this article from Amy Westervelt (tips on how to pitch) https://www.beaconreader.com/amy-westervelt/how-the-media-works-pitch-bitch