A few things that we have learned at Switch Video. (We have produced over 600 videos at this point.)
- A talking head video only stimulates the auditory sense. Retention is only 10% when you stimulate only the auditory sense.
- Animation can stimulate both the auditory and the visual sense. Retention improves by 58% when you stimulate both the auditory and visual senses.
- Don't focus on your feature set. Focus on the problem you are solving. Your features will change but the problem you are solving won't change. Make your video last longer by staying away from the details and stay focused on the value you offer.
- Keep your video shorter then 90 seconds. You want people to be watching the end of the video and you need to keep it short. The goal should be 60 seconds or less.
More on the Brain Science behind great videos.
Guide filled with info on how to produce a great video including great script writing tips.
Kate - If you want to chat further please drop me a line. Email and phone number is at the link below.